What is it about the Blenderful that makes it so popular with LimeLife by Alcone customers? You may think it's the price right? While it's affordable price is definitely a plus, it's really all the things you can do with this little tool that make it so popular. It's the perfect tool to apply our Perfect Foundation and Perfect Concealer. It's also great for applying powders. You'll get a flawless finish with less make-up. And that's my #1 reason for loving the Blenderful. It saves me money and gives me a natural look!